hey moscow

Just launched: brand upgrade, markleting strategy and new raft of marketing collateral. We’ve been working with the Circulation Foundation for almost a year now and our collaborative efforts have been most productive.

Our first task was to help them develop an action plan for the charity as a whole, prioritised by urgency, then we focused on creating a professional campaign for Vascular Disease Awareness Week 2011. This included a website audit and resulting recommendations; campaign planning; creative development; ongoing execution and management. We then went on to consult stakeholders and consumers, to develop a cohesive strategy, market positioning and suite of materials to support the new vision, along with a brand upgrade and new strapline to reflect the new positioning.

We’ve introduced a new online risk checker and it has tripled web traffic. Stakeholder events for Vascular Disease Awareness Week 2011 more than tripled on the previous year and referring sites grew by 254%. The campaign generated an OTS of 5.6m.

The new look and suite of publications has been resoundingly endorsed by the management committee.

See our full portfolio page.