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One Housing Group wanted an Annual Report with a difference, to demonstrate how they’re tackling issues head on and are committed to growth despite challenging economic times.

They manage over 13,000 homes in 26 London boroughs and surrounding counties and are committed to delivering new affordable homes to meet the country’s housing shortage. As well as providing high quality homes and excellent support, One Housing Group works hard to make a positive difference to residents’ lives. They offer a range of community projects, courses and initiatives to help people gain new skills and benefit from new opportunities.

We needed to communicate to their corporate audience that they are clearly on the right path in terms of performance and financial stability, as well as being focused very much on people and communities. Our client wanted to create an ‘interactive village’ and the challenge was for us to deliver this within a short timespan.

We interviewed key members of staff to develop content and key themes.  We then developed an illustration to depict this in a friendly, accessible way, with the One Housing Group brand in 3D comprising the core building structure.

Each key illustrative element is used throughout the report, linked interactively either through headings or the graphic, allowing readers to navigate as they see fit.

See our full case study

See the report for yourself  here